Franchise Marketing


The following is an essential Step-By-Step Guide to Franchising your business:

  1. Register all Trademarks, Service Marks and/or Patents.
  2. Form Independent Franchise Corporation.
  3. Select Officers and Personnel Associated with Franchisor.
  4. Make decision regarding:
        a. Franchise Fees
        b. Royalties
        c. Advertising Fees
        d. Formula for Protected Territory
        e. Term of Franchise
        f. Training Program
  5. Decide Whether You Will Sell:
        a. Individual Franchises.
        b. Area Franchises.
        c. Sub-Franchises.
  6. Prepare Franchise Agreement and Franchise Disclosure Document (FDD).
  7. Register/file Franchise Documents in Applicable States.
  8. Design and Prepare Marketing Brochure.
  9. Write Operations Manual.
  10. Formulate Training Program.
  11. Write Advertising Copy for Franchise Sales Program.
  12. Choose Media for the Placement of Advertising.
  13. Place Franchise Ads.
  14. Respond to Franchise Inquiries.
  15. Conduct Interviews/provide Marketing Material and Franchise Documents Disclosure.
  16. Complete Document Closing and Collect Fees.
  17. Find Locations.
  18. Train Franchisees.
  19. Assist the Franchisee in the Opening of the Units.
  20. Support Franchisees and Collect Royalties.

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